Send time is the smallest lever there is

18 / 20 · Timing

Mid-week mornings are marginally better than Friday afternoons. That is about the whole of it, and it is worth doing because it costs nothing.

Budget cycles matter more. A message that arrives while the money for next year is being decided is a different message from the same one in month two of a locked budget.

Anyone claiming a specific minute is selling certainty they do not have.

How many cold emails a day can one mailbox send?

Fifty, with warm-up counted inside that number. The ceiling is not technical: Google Workspace allows 2,000 messages a day per account, far more than a cold mailbox should ever send. The limit that matters is reputation, and the reply data agrees. In Hunter's 2025 data, accounts sending 20 to 49 emails a day reached a 5.7% reply rate, against a 4.5% average.

Daily emails per accountReply rate
20 to 495.7%
All accounts, average4.5%

Why add mailboxes instead of sending more from each?

Because the complaint budget is small. Google asks senders to keep the spam rate in Postmaster Tools below 0.10% and never to reach 0.30%. At 0.10% that is one complaint per thousand emails. Many domains each sending a little keep one bad day on one domain from becoming everyone's problem.

Sources: Hunter, The State of Cold Email, 31 million emails sent by Hunter users in 2025; Google, Email sender guidelines; Google Workspace, Gmail sending limits.

How we do it

Sending runs on working days, spread across the pack, at no more than fifty a day per mailbox. The rhythm is set by the infrastructure, not by a theory about Tuesdays.

Talk to Alex