The rules are short and the penalties are not

19 / 20 · Compliance

A working way out of the list, honoured quickly. A real postal address in the message. A subject line that does not lie about what is inside.

In Europe there is more. The recipient has a right to know where the address came from and what happens to it, whether or not they ever asked. That is a notice you have to actually publish, not a checkbox.

And the volume itself is part of the argument. A capped number of messages to a named business role is defensible. An unbounded sequence to a personal address is not.

How we do it

Opt-out is actioned the same business day, permanently, across every campaign and every client. The exclusion list you give us is applied before the first send.

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