What counts as a held meeting?

A meeting counts when it was held and the person matched the profile we agreed on before the first send. A prospect no-show is not billable. Neither is the wrong person.

No. No management fee, no monthly minimum, no platform fee. The only money that moves every month is the flat tech fee, and it never buys a meeting: meetings are billed only after they are held.

What does the $800 monthly tech fee cover?

The whole standing side of the run: your ICP taken apart, the copy and the sequence, the pack of domains and mailboxes built, authenticated and warmed whatever its size, and the data bought fresh every month. It is a flat number and does not move with the size of the pack or the number of records.

Who owns the domains and the mailboxes?

You do. Every domain is registered to your legal entity, every mailbox is created under your own accounts, and they stay yours when the engagement ends, for any reason.

What does the infrastructure cost?

It is bought at cost, nothing added on top. At five meetings a week the model builds 16 domains with one mailbox each: about $1,223 for the first year, and $88 a month for the mailboxes from month two. The exact figure for your volume is on the offer page.

How long is the warm-up?

Three weeks of small, rising volume on every mailbox. Your list is not touched until it is over.

How many emails does each prospect get?

We recommend three per prospect: an opener and two follow-ups. A recommendation, not a rule; other numbers can be agreed before the first send.

How many emails per day does one mailbox send?

We recommend fifty a day per mailbox after warm-up, and other numbers can be agreed. Warm-up traffic counts inside that fifty.

Are C-suite meetings the same price?

The price per SQ-held C-suite meeting is negotiable: it is agreed in writing before the first send, and until such an agreement exists the published price applies.

EVA DAVA · Cold email outbound, paid per meeting held

Q: Are the numbers on the site guaranteed?

No. All figures are assumptions, built on our own measurements and on accepted industry benchmarks. The real numbers for your product and your ICP come out of the first campaign; we set the working numbers together once it has run.

See the full math

5meetings a week $800tech fee, monthly $1,223infrastructure, at cost $500per SQ-held meeting

Your weekly volume

Contact to meeting, planning rate Details One meeting for every two hundred people we write to, at the recommended three-email sequence. That is what our own measurements show today. What the rate will be on your product, only the run will show: we set the real number together after the first campaign. Every other number on this page is sized from this planning assumption, and you pay per meeting held whatever the rate turns out to be.: 0.50%
We recommend three emails per prospect: an opener and two follow-ups. A recommendation, not a rule; other numbers can be agreed before the first send. Details Turn the slider to see what a longer or shorter sequence does to the volume of email. You pay per meeting either way, so for you it moves one number only: the infrastructure cost. More volume simply means buying a few more domains.: 3
Where that number stands: measured
People a week: meetings divided by the rate Details How many named people get a first email in a week. Meetings divided by the rate: one meeting at half a percent needs two hundred people.: 1,000
Emails a week: people times the sequence Details Everyone gets the whole sequence, so the send count is the people count times the number of emails.: 3,000

Deliverability and the build

One domain, one mailbox. You buy volume with more domains, never with more mailboxes sitting on one. Details Two mailboxes on one domain means one complaint takes out both. Domains are the cheap part of this build, so we insist on buying volume there, with every mailbox standing on its own name.: 1 : 1
We insist on three weeks of warm-up: a new domain has no reputation, and cold email from day one buries it in spam. We split the mailboxes between Google Workspace and Microsoft Exchange Online, because mail lands best inside its own ecosystem, and a reputation hit on one side never reaches the other. Details The warm-up is the one part of the schedule that cannot be shortened. Three weeks of small, rising volume, split across both providers, and only then does the first cold email leave.: 3 weeks
Mailboxes the volume needs at fifty a day Details The bare minimum: weekly sends divided by fifty a day across five days. We would never build only this many.: 12
A quarter of the pack we would hold in reserve Details One domain in four stays warm and carries its share of the daily load. When a mailbox gets burned, its traffic moves to one that has been warming for weeks instead of one starting from zero.: 4
Domains we would build, one mailbox each Details The working mailboxes plus the 25% reserve. Each domain carries exactly one mailbox.: 16
Tenants, up to five domains each Details Domains are grouped in tenants of no more than five, so damage stays contained. A tenant that gets flagged does not drag the rest down with it.: 4
Mailboxes on Google Workspace Details Half the pack, rounded up. Running two providers means an outage or a policy change at one of them costs you half the run, not all of it.: 8
Mailboxes on Microsoft 365 Details The other half. The split holds as the pack grows, and the remainder goes to the more expensive side so the estimate stays conservative.: 8
Emails a day per mailbox Details The load one mailbox carries in one day: the weekly sends spread across the domains and the five working days. This is the number that decides reputation, not the weekly total.: 38
Share of the recommended fifty a day Details We recommend fifty a day per mailbox after warm-up, and other numbers can be agreed. The gap between this number and fifty is your headroom. A bad week eats into that gap before it touches the send plan.: 75%

Infrastructure cost, first year

Domains, 16 at $10.44 a year Details The registry price for a .com, passed through. The domains are registered to your company and stay yours if we stop working together.: $167
Google Workspace Business Starter, 8 at $84.00 a year Details One seat per mailbox at the published annual price. The invoice comes from Google and we add nothing to it.: $672
Microsoft Exchange Online Plan 1, 8 at $48.00 a year Details The same on the Microsoft side, at the published annual price.: $384
Infrastructure cost Details The three lines above, added. This is vendor money, not ours, and it renews every year straight to them.: $1,223

We attach the vendor invoices and add nothing on top. The domains are registered to your company and stay yours. Renewals go straight to the vendors.

What you pay

Infrastructure, before anything goes out Details The only money that moves before the run: the domains and mailboxes, registered to your company and yours to keep. All of it is vendor cost. We attach the invoices and add nothing.: $1,223
Tech fee a month: onboarding, setup, warm-up, list and data Details One flat number for the whole standing side of the run: your ICP taken apart, the copy and the sequence, the pack built, authenticated and warmed whatever its size. The data comes with it, bought fresh every month. Accounts that fit your profile, the people inside them, verified addresses, rebuilt every month. The fee is flat: it does not move with the size of the pack or the number of records.: $800
Per SQ-held meeting, invoiced after the meeting Details This is the part you are actually buying. A meeting counts when it was held and the person matched the profile we agreed on before the first send. A prospect no-show is not billable. Neither is the wrong person. Meetings with C-suite executives are priced separately, agreed in writing before the first send.: $500
Retainer on top Details No management fee. No monthly minimum. No platform fee. The only money that moves every month is the flat tech fee above, and it never buys a meeting: meetings are billed only after they are held.: $0

The tech fee bills every month the run is live, meeting or no meeting. The infrastructure above it is one time and at cost. Everything below it you pay only for meetings that were held.

All figures on this page are assumptions, built on our own measurements and on accepted industry benchmarks. The real numbers for your product and your ICP come out of the first campaign. We set them together once it has run.

All prices are exclusive of VAT. Where VAT is due, it is added to the invoice and shown separately.

How many SQ-held meetings a week do you need?

Your weekly volume

Deliverability and the build

Infrastructure cost, first year

What you pay

How many SQ-held meetings a week
do you need?