Five reasons a cold email gets deleted

02 / 20 · Mistakes

The template everyone has already seen. The reader has had four of these this week, and recognition is instant.

Thirty minutes asked for in the first message. You are asking a prospect for the most valuable thing they own.

Paragraphs. Nobody reads a wall on a phone between meetings.

No outcome. If the reader cannot say what changes for them, there is nothing to answer.

One message and silence. The reply that would have come on the third never gets the chance.

How we do it

Three messages, an opener and two follow-ups, then the thread stops. The number is in the agreement before the first send and it is never more than seven.

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