A phrase that lands with a software buyer means nothing to a manufacturer, and the reverse is also true. It is not tone. It is what the reader is measured on.
So the angle changes even when the offer does not. Growth and time to value in one market. Cost per unit and downtime in another. Liability and compliance in a third.
The template library is not the asset. Knowing which of the three the reader lives in is.
How we do it
One text per profile. If the profile spans markets that answer to different things, that is two profiles and two texts, agreed before the first send.